Catalogue of DovetailReading local business recordsOn the recordEasier discovery

Consistent Aggregator Feeds, Step by Step

Two Reasons Audits Stall

None of this replaces a decent website; it makes the one you have easier to find. Across a large enough sample, the correlation between consistent data and phone taps is difficult to dismiss. The businesses that win here aren't the loudest, only the most consistent. Claim what exists before creating anything new, duplicates are harder to remove than to avoid.

Location Pages: The Short Version

Common traps. A citation is any place on the web where the website field shows up for {entity_s}.

Aligning without drift. Photograph or screenshot each profile before editing, reversions do happen, assuming the basics are already in place.

Building a Repeatable Routine

  • Prefer removing a wrong listing to leaving it half-corrected.
  • Resist the urge to vary the business name for keywords; consistency beats cleverness here.
  • Treat the name, address and phone number as a single source of truth, not as a field to be improvised per site.
  • If a listing can't be claimed, document it and move on rather than duplicating it.
  • In the ordinary case, keep the description factual; the categories carry the relevance work.
  • Correct the core contact record before touching anything decorative.